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Essentials of services marketing.

By:

Wirtz, Jochen

Material type: Text

TextPublisher: Harlow, United Kingdom ; Upper Saddle River : Pearson, [2023]Edition: 4th edition; Global editionDescription: 649 pages : illustrations (black and white, and colour) ; 28 cmContent type:

text
text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292425191

Subject(s):

Service industries -- Marketing

Additional physical formats: ebook version :: No titleDDC classification:

LOC classification:

HD9980.5 WIR 2023

Tags from this library: No tags from this library for this title.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Africa University Main Library General Stacks	Non-fiction	HD9980.5 WIR 2023 (Browse shelf(Opens below))	c.1	Available	0000967117915
Books	Africa University Main Library General Stacks	Non-fiction	HD9980.5 WIR 2023 (Browse shelf(Opens below))	c.2	Available	0000967117913
Books	Africa University Main Library General Stacks	Non-fiction	HD9980.5 WIR 2023 (Browse shelf(Opens below))	c.3	Available	0000967113685

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Previous edition authored by Jochen Wirtz, Christopher Lovelock in 2018.

Includes bibliographical references and indexes.

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