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Essentials of services marketing.

Wirtz, Jochen.

Essentials of services marketing. - 4th edition. Global edition. - 649 pages : illustrations (black and white, and colour) ; 28 cm.

Previous edition authored by Jochen Wirtz, Christopher Lovelock in 2018.

Includes bibliographical references and indexes.

ISBN: 9781292425191

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HD9980.5 / WIR 2023

Dewey Class. No.:

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