Essentials of services marketing. (Record no. 46960)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01332cam a2200337Ii 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250422102130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220506s2023 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292425191 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781292425160 (ebook) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1328021062 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKMGB |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | Africa University Library |
| Modifying agency | OCLCF |
| -- | YDX |
| -- | OCLCO |
| -- | Africa University Library |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | WIR 2023 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen. |
| Real World Object URI | https://isni.org/isni/000000011601080X |
| Authority record control number or standard number | http://id.loc.gov/authorities/names/n98930663. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of services marketing. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Harlow, United Kingdom ; |
| -- | Upper Saddle River : |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2023] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 649 pages : |
| Other physical details | illustrations (black and white, and colour) ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent. |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia. |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier. |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition authored by Jochen Wirtz, Christopher Lovelock in 2018. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing. |
| Authority record control number or standard number | http://id.loc.gov/authorities/subjects/sh87006846. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | ebook version : |
| International Standard Book Number | 9781292425160. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Library of Congress Classification | Non-fiction | Africa University Main Library | Africa University Main Library | General Stacks | 04/22/2025 | Mallory International | HD9980.5 WIR 2023 | 0000967117915 | 04/22/2025 | c.1 | 04/22/2025 | Books | ||||
| 0 | Library of Congress Classification | Non-fiction | Africa University Main Library | Africa University Main Library | General Stacks | 04/22/2025 | Mallory International | HD9980.5 WIR 2023 | 0000967117913 | 04/22/2025 | c.2 | 04/22/2025 | Books | ||||
| 0 | Library of Congress Classification | Non-fiction | Africa University Main Library | Africa University Main Library | General Stacks | 04/22/2025 | Mallory International | HD9980.5 WIR 2023 | 0000967113685 | 04/22/2025 | c.3 | 04/22/2025 | Books |