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Destination Brands : Managing Place Reputation / [Edited By] Nigel Morgan Annette Pritchard Roger Pride. Series: ; 0

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Butterworth-Heinemann 2011.

Availability: Items available for loan: Africa University Main Library (1)Call number: G155DES2011.

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Print Media. Series: ; 0

Material type:

Text; Format: print ; Literary form: Not fiction

Availability: Items available for loan: Africa University Main Library (1)Call number: HF6107DEV2004.

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The Advertising Media [Videorecording] / Created And Written By Jay Diamond Ellen Diamond Produced By Steve Clements. Series: The Retail Advertising Series Volume One; The Retail Advertising Series V. 1 | ; 0

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Ponte Vedra Beach Florida : Diamond Educational Productions [2000?]

Availability: Items available for loan: Africa University Main Library (1)Call number: HF5423DIA[2000?].

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Planning And Producing The Advertisement [Videorecording] / Created And Written By Jay Diamond Ellen Diamond Produced By Steve Clements. Series: The Retail Advertising Series Volume Two; The Retail Advertising Series V. 2 | ; 0

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [Ponte Vedra Beach Fl.] : Diamond Educational Productions [2001?]

Availability: Items available for loan: Africa University Main Library (1)Call number: HF5823DIA[2001?].

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Advertising Media Planning / Jack Z. Sissors Lincoln Bumba. by

Sissors Jack Zanville 1919-

Series: ; 0

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Lincolnwood Ill. Usa : Ntc Business Books C1991.

Availability: Items available for loan: Africa University Main Library (1)Call number: HF58265SIS1991.

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Advertising And Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by

Belch George E

Series: ; 0

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston Mass : Irwin/Mcgraw-Hill C1998.

Availability: Items available for loan: Africa University Main Library (1)Call number: HF5823BEL1998.

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The Advertising And Consumer Culture Reader / Edited By Joseph Turow And Matthew P. Mcallister. Series: ; 0

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Routledge 2009.

Availability: Items available for loan: Africa University Main Library (1)Call number: HF5821ADV2009.

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Advertising And Integrated Brand Promotion 5E / Thomas C. O'Guinn Chris T. Allen Richard J. Semenik. by

O'Guinn Thomas C

Series: ; 0

Edition: 5th Ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia Mason Oh : South-Western Cengage Learning C2009.

Availability: Items available for loan: Africa University Main Library (1)Call number: HF5821OGU2009.

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Advertising And Satirical Culture In The Romantic Period / John Strachan. by

Strachan John (John R.)

Series: Cambridge Studies In Romanticism 74 | ; 0

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cambridge : Cambridge University Press 2007.

Availability: Items available for loan: Africa University Main Library (1)Call number: HF5813STR2007.

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10.

Choices And Changes : Interest Groups In The Electoral Process / Michael M. Franz. by

Franz Michael M. 1976-

Series: ; 0

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Philadelphia : Temple University Press 2008.

Availability: Items available for loan: Africa University Main Library (1)Call number: JK2281FRA2008.

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11.

The Impact Of Advertising On Brand Performance : A Comparative Case Study Of Delta Beverages Beer Brands / By Sandra Madovi by

Madovi Sandra

Series: ; 0

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mutare: Africa University 2012.

Availability: Items available for loan: Africa University Main Library (1)Call number: HD9282MAD2012.

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12.

Integrated Marketing Communications [Videorecording]. Series: ; 0

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Sunrise Fl : D.E. Visuals C1998.

Availability: Items available for loan: Africa University Main Library (1)Call number: HF5415123VIS1998DVDDEVISUALS(FIRM).

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13.

Modern Advertising Management: Principles And Techniques. J. N. Jain. by

Jain J.N

Series: ; 0

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi: Regal Publications 2007

Availability: Items available for loan: Africa University Main Library (1)Call number: HF691JAI2007.

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14.

Essentials Of Marketing : A Global - Managerial Approach / William D. Perreault Jr. E. Jerome Mccarthy. by

Perreault William D

Series: Mcgraw-Hill/Irwin Series In Marketing | ; 0

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston Mass. : Mcgraw-Hill/Irwin 2006.

Availability: Items available for loan: Africa University Main Library (1)Call number: HF5415PER2006.

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15.

Communicating With The Multicultural Consumer : Theoretical And Practical Perspectives / Barbara Mueller. by

Mueller Barbara 1958-

Series: ; 0

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Peter Lang C2008.

Availability: Items available for loan: Africa University Main Library (1)Call number: HF5415127MUE2008.

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16.

E - Business And E - Commerce Management: Strategic Implementation And Practice/ Dave Chaffey. by

Chaffey Dave

Series: ; 0

Edition: 3rd edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: India: Dorling Kindersley: 2009.

Availability: Items available for loan: Africa University Main Library (1)Call number: HF554832CHA2009.

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17.

E - Commerce: An Indian Perspective/ by

Joseph S.J

Series: ; 0

Edition: 2nd edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Dehli: Prentice-Hall : 2005

Availability: Items available for loan: Africa University Main Library (1)Call number: HF554832JOS2010.

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18.

Persuasion Industry/ John Pearson And Graham Turner. by

Pearson John 1930-

Series: ; 0

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London Eyre & Spottiswoode 1965.

Availability: Items available for loan: Africa University Main Library (1)Call number: HF5813PEA1966.

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19.

Brand New China : Advertising Media And Commercial Culture / Jing Wang. by

Wang Jing 1950-

Series: ; 0

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cambridge Mass. : Harvard University Press 2008.

Availability: Items available for loan: Africa University Main Library (1)Call number: HF5813WAN2008.

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20.

Hidden Persuaders/ Vance Packard by

Packard Vance 1914-1996

Series: ; 0

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York D. Mckay Co. [1957]

Availability: Items available for loan: Africa University Main Library (1)Call number: HF5822PAC1957.

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