Advertising And Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

By: Material type: TextTextSeries: ; 0Publication details: Boston Mass : Irwin/Mcgraw-Hill C1998.Edition: 4th edDescription: XXII 762 P. : ILL. 29 CMISBN:
  • 256218994
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Item type Current library Call number Copy number Status Barcode
Books Books Africa University Main Library HF5823BEL1998 (Browse shelf(Opens below)) 3 Available 000060404015

ENG

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