Advertising And Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. (Record no. 2902)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00569nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180906s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 256218994 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Serosoft Solutions |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch George E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising And Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Boston Mass : Irwin/Mcgraw-Hill C1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXII 762 P. : ILL. 29 CM. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Volume/sequential designation | 0 |
| 546 ## - LANGUAGE NOTE | |
| Language note | ENG |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising.;"Sales Promotion.";"Communication In Marketing." |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Africa University Main Library | Africa University Main Library | 07/09/2004 | 0.00 | HF5823BEL1998 | 000060404015 | 3 | 0.00 | Books |