Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson Prentice Hall, 2012.Edition: 14th edDescription: xxiv, 613, [97] p. : col. ill. ; 29 cmISBN:
  • 9780132167123
  • 0132167123
Subject(s): LOC classification:
  • HF5415 KOT 2012
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Item type Current library Call number Status Barcode
Books on General collection Books on General collection Africa University Main Library General Stacks HF5415 KOT 2012 (Browse shelf(Opens below)) Available 000967105862
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HF5414.13 ADC 1995 Marketing Principles And Practices HF5414.13 BAK 1991 Marketing An Introductory Text HF5415 KOT 1997 Marketing An Introduction HF5415 KOT 2012 Principles of marketing / HF5415 MAR2016 Marketing Management HF5415 MAR2016 Marketing Management HF5415 COH Manual Of Sales And Marketing Policies And Procedures

Includes bibliographical references and index.

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