Strategic Marketing / David W. Cravens Nigel F. Piercy. (Record no. 8535)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180906s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071151613 (International : Alk. Paper) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Serosoft Solutions |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens David W. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Marketing / David W. Cravens Nigel F. Piercy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Boston : Mcgraw-Hill Irwin C2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVIII 843 P. : ILL. MAPS 26 CM. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Mcgraw-Hill/Irwin Series In Marketing |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Volume/sequential designation | 0 |
| 546 ## - LANGUAGE NOTE | |
| Language note | ENG |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing -- Decision Making.;"Marketing -- Management.";"Marketing -- Management -- Case Studies.";"Pricing Strategy";"Situation Analysis" |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Africa University Main Library | Africa University Main Library | General Stacks | 03/03/2011 | 0.00 | HF5415135CRA2003 | 000066554011 | 10/06/2022 | 1 | 10/06/2022 | Books |