Strategic Marketing / David W. Cravens Nigel F. Piercy.
Cravens David W.
Strategic Marketing / David W. Cravens Nigel F. Piercy. - 7th ed. - Boston : Mcgraw-Hill Irwin C2003. - XVIII 843 P. : ILL. MAPS 26 CM. - Mcgraw-Hill/Irwin Series In Marketing 0 .
ENG
0071151613 (International : Alk. Paper)
Strategic Marketing / David W. Cravens Nigel F. Piercy. - 7th ed. - Boston : Mcgraw-Hill Irwin C2003. - XVIII 843 P. : ILL. MAPS 26 CM. - Mcgraw-Hill/Irwin Series In Marketing 0 .
ENG
0071151613 (International : Alk. Paper)