The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

By: Material type: TextSeries: Routledge communication seriesPublication details: New York; London : Routledge, 2010.Edition: 4th edDescription: xii, 212 p. : ill. ; 24 cmISBN:
  • 9780415873536
  • 0415873533
  • 9780415873543
  • 0415873541
  • 9780203864555
  • 0203864557
Subject(s): DDC classification:
  • 659 22
LOC classification:
  • HF5826.5  KAT 2010
Online resources:
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Item type Current library Call number Status Barcode
Books on General collection Africa University Main Library General Stacks HF5826.5 KAT 2010 (Browse shelf(Opens below)) Available 000967108276

Includes bibliographical references and index.

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