Normal view MARC view ISBD view

The media handbook : (Record no. 44227)

MARC details
000 -LEADER
fixed length control field	01502cam a2200421 a 4500
001 - CONTROL NUMBER
control field	15962235
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20231115125615.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	091027s2010 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2009043449
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBB030443
Source	bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number	015494101
Source	Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415873536
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0415873533
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415873543
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0415873541
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780203864555
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0203864557
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)ocn461631212
040 ## - CATALOGING SOURCE
Original cataloging agency	Library of Congress
Transcribing agency	Africa University
Language of cataloging	English
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5826.5
Item number	KAT 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Katz, Helen E.
245 14 - TITLE STATEMENT
Title	The media handbook :
Remainder of title	a complete guide to advertising media selection, planning, research, and buying /
Statement of responsibility, etc.	Helen Katz.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York; London :
Name of publisher, distributor, etc.	Routledge,
Date of publication, distribution, etc.	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 212 p. :
Other physical details	ill. ;
Dimensions	24 cm.
490 1# - SERIES STATEMENT
Series statement	Communication series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Mass media and business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing channels.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Routledge communication series.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Contributor biographical information
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html">http://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
0		Library of Congress Classification			Africa University Main Library	Africa University Main Library	General Stacks	10/11/2021		HF5826.5 KAT 2010	000967108276	10/11/2021	10/11/2021	Books on General collection