000			00672nam a2200181Ia 4500
008			180906s9999 xx 000 0 und d
020			_a0071151613 (International : Alk. Paper)
040			_cSerosoft Solutions
100			_aCravens David W.
245		0	_aStrategic Marketing / David W. Cravens Nigel F. Piercy.
250			_a7th ed.
260			_bBoston : Mcgraw-Hill Irwin C2003.
300			_aXVIII 843 P. : ILL. MAPS 26 CM.
440			_aMcgraw-Hill/Irwin Series In Marketing
440			_v0
546			_aENG
690			_aMarketing -- Decision Making.;"Marketing -- Management.";"Marketing -- Management -- Case Studies.";"Pricing Strategy";"Situation Analysis"
999			_c8535 _d8535