000 00660nam a2200157Ia 4500
008 180906s9999 xx 000 0 und d
020 _a9780820481197 (Pbk.)
040 _cSerosoft Solutions
100 _aMueller Barbara 1958-
245 0 _aCommunicating With The Multicultural Consumer : Theoretical And Practical Perspectives / Barbara Mueller.
260 _bNew York : Peter Lang C2008.
300 _aXXI 328 P. : ILL. 26 CM.
440 _v0
546 _aENG
690 _aMarket Segmentation -- United States.;"Minority Consumers -- United States.";"Multiculturalism -- United States.";"Advertising -- United States.";"Business Ethics -- United States."
999 _c8524
_d8524