000			02000cam a2200313Ii 4500
003			OCoLC
005			20250624094045.0
008			150512s2010 nyua c b 001 0 eng c
020			_a9781266151637 _q(pbk.)
020			_a0071084215 _q(pbk.)
035			_a(OCoLC)908748490
040			_aOQ$ _beng _erda _cAfrica University _dOCLCO _dOCLCF _dOCLCQ _dAfrica University _dOM@
050		4	_aHF1416 _bCAT 2024
100	1		_aCateora, Philip R. _0http://id.loc.gov/authorities/names/n79022858.
245	1	0	_aInternational marketing / _cPhilip R. Cateora, John L Graham and Mary C. Gilly.
250			_aNINETEENTH edition / International edition.
264		1	_aNew York : _bMcGraw-Hill Higher, _c©2010.
300			_axxxi, 711 pages : _billustrations (some color)
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
504			_aIncludes bibliographical references and index.
520			_aCateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
650		0	_aExport marketing. _0http://id.loc.gov/authorities/subjects/sh85046502.
650		0	_aInternational business enterprises. _0http://id.loc.gov/authorities/subjects/sh85067372.
700	1		_aGraham, John L., _eauthor. _0http://id.loc.gov/authorities/names/n82240757.
700	1		_aGilly, Mary C., _eauthor. _0http://id.loc.gov/authorities/names/no97009860.
942			_2lcc _cBK _n0
999			_c47248 _d47248