| 000 | 01332cam a2200337Ii 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20250422102130.0 | ||
| 008 | 220506s2023 enka b 001 0 eng d | ||
| 020 |
_a9781292425191 _q(paperback) |
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| 020 | _z9781292425160 (ebook) | ||
| 035 | _a(OCoLC)1328021062 | ||
| 040 |
_aUKMGB _beng _erda _cAfrica University Library _dOCLCF _dYDX _dOCLCO _dAfrica University Library |
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| 050 | 4 |
_aHD9980.5 _bWIR 2023 |
|
| 082 | 0 | 4 | _223 |
| 100 | 1 |
_aWirtz, Jochen. _1https://isni.org/isni/000000011601080X _0http://id.loc.gov/authorities/names/n98930663. |
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| 245 | 1 | 0 | _aEssentials of services marketing. |
| 250 | _a4th edition. | ||
| 250 | _aGlobal edition. | ||
| 264 | 1 |
_aHarlow, United Kingdom ; _aUpper Saddle River : _bPearson, _c[2023] |
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| 300 |
_a649 pages : _billustrations (black and white, and colour) ; _c28 cm. |
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| 336 |
_atext _btxt _2rdacontent. |
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| 336 |
_atext _btxt _2rdacontent. |
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| 337 |
_aunmediated _bn _2rdamedia. |
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| 338 |
_avolume _bnc _2rdacarrier. |
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| 500 | _aPrevious edition authored by Jochen Wirtz, Christopher Lovelock in 2018. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aService industries _xMarketing. _0http://id.loc.gov/authorities/subjects/sh87006846. |
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| 776 | 0 | 8 |
_iebook version : _z9781292425160. |
| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c46960 _d46960 |
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