000 00579nam a2200169Ia 4500
008 180906s9999 xx 000 0 und d
020 _a9780324568622 (Student Ed.)
040 _cSerosoft Solutions
100 _aO'Guinn Thomas C.
245 0 _aAdvertising And Integrated Brand Promotion 5E / Thomas C. O'Guinn Chris T. Allen Richard J. Semenik.
250 _a5th Ed.
260 _bAustralia Mason Oh : South-Western Cengage Learning C2009.
300 _aXLII 726 P. : COL. ILL. 28 CM.
440 _v0
546 _aENG
690 _aAdvertising.;"Advertising Media Planning."
999 _c3226
_d3226