000 00427nam a2200145Ia 4500
008 180413s9999 xx 000 0 und d
020 _a0071152075 (Hbk)
100 _aBelch George E
245 0 _aAdvertising And Promotion An Integrated Marketing Communication Perspective George E Belch
260 _bBoston : Irwin 1998.
300 _a762
546 _aEng
690 _aMarketing;Advertising ; Promotion.
942 _e4th
999 _c31059
_d31059