000 | 00427nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 180413s9999 xx 000 0 und d | ||
020 | _a0071152075 (Hbk) | ||
100 | _aBelch George E | ||
245 | 0 | _aAdvertising And Promotion An Integrated Marketing Communication Perspective George E Belch | |
260 | _bBoston : Irwin 1998. | ||
300 | _a762 | ||
546 | _aEng | ||
690 | _aMarketing;Advertising ; Promotion. | ||
942 | _e4th | ||
999 |
_c31059 _d31059 |