| 000 | 00427nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 180413s9999 xx 000 0 und d | ||
| 020 | _a0071152075 (Hbk) | ||
| 100 | _aBelch George E | ||
| 245 | 0 | _aAdvertising And Promotion An Integrated Marketing Communication Perspective George E Belch | |
| 260 | _bBoston : Irwin 1998. | ||
| 300 | _a762 | ||
| 546 | _aEng | ||
| 690 | _aMarketing;Advertising ; Promotion. | ||
| 942 | _e4th | ||
| 999 |
_c31059 _d31059 |
||