000 00461nam a2200157Ia 4500
008 180413s9999 xx 000 0 und d
020 _a025607898X
100 _aCravens David W
245 0 _aStrategic Marketing Management Cases And Applications David W Cravens Charles W Lamb Jr
260 _bHomewood Il : Irwin 1990.
300 _a742
440 _aThe Irwin Series In Marketing
546 _aEng
690 _aMarketing - Case Studies.
942 _e3rd
999 _c30354
_d30354