000 00391nam a2200145Ia 4500
008 180413s9999 xx 000 0 und d
020 _a256087938
100 _aCravens David W
245 0 _aStrategic Marketing David W Cravens
260 _bHomewood Il : Irwin C1991.
300 _a833
546 _aEng
690 _aMarketing - Decision Making ; Marketing - Management.
942 _e3rd
999 _c30345
_d30345