| 000 | 00569nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 180906s9999 xx 000 0 und d | ||
| 020 | _a256218994 | ||
| 040 | _cSerosoft Solutions | ||
| 100 | _aBelch George E. | ||
| 245 | 0 | _aAdvertising And Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. | |
| 250 | _a4th ed. | ||
| 260 | _bBoston Mass : Irwin/Mcgraw-Hill C1998. | ||
| 300 | _aXXII 762 P. : ILL. 29 CM. | ||
| 440 | _v0 | ||
| 546 | _aENG | ||
| 690 | _aAdvertising.;"Sales Promotion.";"Communication In Marketing." | ||
| 999 |
_c2902 _d2902 |
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