000 00516nam a2200133Ia 4500
008 180413s9999 xx 000 0 und d
020 _a0749417846(Pbk)
100 _aLancaster Geoffrey
245 0 _aStrategic Marketing Planning And Evaluation
260 _bLondon : Kogan 1996.
300 _a187
546 _aEng
690 _aStrategic Marketing ; Planning ; Marketing Audit ; Marketing Strategies ; Sales Forecasting ; Marketing Information ; Target Marketing ; Organisational Development ; Contingency Planning.
999 _c26351
_d26351