| 000 | 00516nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 180413s9999 xx 000 0 und d | ||
| 020 | _a0749417846(Pbk) | ||
| 100 | _aLancaster Geoffrey | ||
| 245 | 0 | _aStrategic Marketing Planning And Evaluation | |
| 260 | _bLondon : Kogan 1996. | ||
| 300 | _a187 | ||
| 546 | _aEng | ||
| 690 | _aStrategic Marketing ; Planning ; Marketing Audit ; Marketing Strategies ; Sales Forecasting ; Marketing Information ; Target Marketing ; Organisational Development ; Contingency Planning. | ||
| 999 |
_c26351 _d26351 |
||