000 00449nam a2200145Ia 4500
008 180413s9999 xx 000 0 und d
020 _a749429186
100 _aSmith P R
245 0 _aStrategic Marketing Communications New Ways To Build And Integrate Communications
260 _bLondon : Kogan Page 1999.
300 _a300
546 _aEng
690 _aMarketing Communications ; Communications Process ; Marketing Strategy.
942 _eRev.
999 _c25975
_d25975