000			00341nam a2200145Ia 4500
008			180413s9999 xx 000 0 und d
020			_a136432131
100			_aKleppner Otto
245		0	_aAdvertising Procedures
260			_bNew Jersey : Prentice-Hall 1983.
300			_a636
546			_aEng
690			_aAdvertising.
942			_e8th
999			_c25047 _d25047