000 00385nam a2200133Ia 4500
008 180413s9999 xx 000 0 und d
020 _a0205123015 (Pbk)
100 _aKerin Roger A
245 0 _aContemporary Perspectives On Strategic Market Planning
260 _bBoston : Allyn 1989.
300 _a453
546 _aEng
690 _aMarket Planning ; Marketing ; Strategic Planning.
999 _c16362
_d16362