000			00327nam a2200133Ia 4500
008			180413s9999 xx 000 0 und d
020			_a0070527334 (Hbk)
100			_aRies Al
245		0	_aBottom Up Marketing
260			_bNew York : Mcgraw-Hill 1989.
300			_a226
546			_aEng
690			_aMarketing ; Advertising.
999			_c14763 _d14763