000			00424nam a2200133Ia 4500
008			180413s9999 xx 000 0 und d
020			_a0077072375 Pbk
100			_aChaston Ian
245		0	_aManaging For Marketing Excellence
260			_bLondon : Mcgraw Hill 1990.
300			_a173
546			_aEng
690			_aMarketing Process ; Business Environment ; Managing New Products ; Marketing Tactics ; Performance Control.
999			_c13209 _d13209