000 00412nam a2200133Ia 4500
008 180413s9999 xx 000 0 und d
020 _a0134904672(Pbk)
100 _aDavies Mark A P
245 0 _aUnderstanding Marketing
260 _bLondon : Prentice Hall 1998.
300 _a392
546 _aEng
690 _aMarketing ; Marketing Environmentmarketing Research ; Marketing Planning ; Pricing ; Distribution.
999 _c12659
_d12659