000 00342nam a2200133Ia 4500
008 180413s9999 xx 000 0 und d
020 _a74517805
100 _aMohan Manendra
245 0 _aAdvertising Management Concepts And Cases
260 _bNew Delhi : Tata Mcgraw-Hill 1989.
300 _a415
546 _aEng
690 _aAdvertising.
999 _c11594
_d11594