000 00381nam a2200133Ia 4500
008 180413s9999 xx 000 0 und d
020 _a29044308
100 _aBuzzell Robert D
245 4 _aThe Pims Principles Linking Strategy To Performance
260 _bNew York : The Free Press 1987.
300 _a322
546 _aEng
690 _aMarketing Management ; Strategic Planning.
999 _c10518
_d10518