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	1.	Commonsense Direct Marketing by Bird Drayton Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page 1998. Availability: Items available for loan: Africa University Main Library (2)Call number: HF5415 BIR 1998, HF5415 BIR 1990. Add to cart (remove)
	2.	All Consumers Are Not Created Equal The Differential Marketing Strategy For Brand Loyalty And Profits by Hallberg Garth Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley 1995. Availability: Items available for loan: Africa University Main Library (1)Call number: HF5415 HAL 1995. Add to cart (remove)
	3.	Targeting For Success A Guide To New Techniques For Measurement And Analysis In Database And Direct Response Marketing by Ozimek John Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Mcgraw-Hill 1993. Availability: Items available for loan: Africa University Main Library (2)Call number: HF5415.126 OZI 1993, HF5415.126 OZI 1993. Add to cart (remove)
	4.	Direct Marketing by Katzenstein Herbert Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Macmillan 1992. Availability: Items available for loan: Africa University Main Library (1)Call number: HF5415.126 KAT 1992. Add to cart (remove)

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