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1.
Competing On Value Bridging The Gap Between Brand And Customer Value Stan Maklan And Simon Knox by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times Pitman Pub. 1998.
Availability: Items available for loan: Africa University Main Library (2)Call number: HD69.B7 MAK 1998, HD69.B7 MAK 1998.

2.
Customer relationship management : concepts, applications and technologies / Daniel D. Prior, Francis Buttle, and Stan Maklan. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Routledge Taylor & Francis Group, 2024
Availability: Items available for loan: Africa University Main Library (1)Call number: HF5415.5 PRI 2024.

 

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