Key readings in media today : mass communication in contexts / edited by Brooke Erin Duffy and Joseph Turow.

Contributor(s): Material type: TextTextPublication details: New York ; London : Routledge, 2009.Description: xi, 484 p. ; 26 cmISBN:
  • 9780415992046 (hardback : alk. paper)
  • 0415992044 (hardback : alk. paper)
  • 9780415992053 (pbk. : alk. paper)
  • 0415992052 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P91.25  KEY 2009
Other classification:
  • 05.30
Online resources:
Contents:
pt. 1 : Understanding the nature of mass media. Mass communication, popular taste and organized social action / Paul F. Lazarsfeld and Robert K. Merton -- The definition of media literacy / W. James Potter -- Common media for an uncommon nation / Ben H. Bagdikian -- Political problem, political solutions / Robert McChesney -- Not toasters : the special nature of media products / C. Edwin Baker -- Four puzzles from cyberspace / Lawrence Lessig -- pt. 2 : The print media. Making news : time and typifications / Gaye Tuchman -- Convergence : news production in a digital age / Eric Klinenberg -- Time ahead : digital challenges facing print magazines / Brooke Erin Duffy -- Sex, lies, and advertising / Gloria Steinem -- Is there a text in this advertising campaign? : literature, marketing, and Harry Potter / Philip Nel -- Newspapers rocken espanol / Mark Fitzgerald -- pt. 3 : The electronic media. What is news? / Neil Postman and Steve Powers -- Queens for a day : Queer eye for the straight guy and the neoliberal project / Katherine Sender -- Deconstructing the diversity principle / Philip M. Napoli -- Radio and modernity : time, place and "communicative capacity" / David Hendy -- Fallout : a follow up to "the internet debacle" / Janis Ian -- Promoting the industry / Janet Wasko -- Blockbuster meets superhero comic, or art house meets graphic novel? The contradictory relationship between film and comic art / Matthew P. McAllister, Ian Gordon, and Mark Jancovich -- pt. 4 : The digital media. The long tail / Chris Anderson -- Peer production and sharing / Yochai Benkler -- Your brain on video games : could they actually be good for you? / Steven Johnson -- Sports online : the newest player in mediasport / Michael Real -- Quentin Tarantino's Star Wars? Digital cinema, media convergence, and participatory culture / Henry Jenkins -- Download this : youtube phenom has a big secret / Ethan Smith and Peter Lattman -- pt. 5 : Advertising and public relations. The work of adcult / James B. Twitchell -- "Chaos scenario" : a look at the marketing industry's coming disaster / Bob Garfield -- Rethinking television in the digital age / Joseph Turow -- Philanthropy as public relations : a critical perspective on cause marketing / Inger L. Stole -- Media, war, and propaganda : strategies of information management during the 2003 Iraq war / Deepa Kumar -- The public and its problems : some notes for the new millennium / Stuart Ewen
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Holdings
Item type Current library Call number Copy number Status Barcode
Books on General collection Books on General collection Africa University Main Library General Stacks P91.25 KEY 2009 (Browse shelf(Opens below)) Available 000967108238
Books on General collection Books on General collection Africa University Main Library General Stacks P91.25 KEY 2009 (Browse shelf(Opens below)) 2 Available 000967108368

Includes bibliographical references and index.

pt. 1 : Understanding the nature of mass media. Mass communication, popular taste and organized social action / Paul F. Lazarsfeld and Robert K. Merton -- The definition of media literacy / W. James Potter -- Common media for an uncommon nation / Ben H. Bagdikian -- Political problem, political solutions / Robert McChesney -- Not toasters : the special nature of media products / C. Edwin Baker -- Four puzzles from cyberspace / Lawrence Lessig -- pt. 2 : The print media. Making news : time and typifications / Gaye Tuchman -- Convergence : news production in a digital age / Eric Klinenberg -- Time ahead : digital challenges facing print magazines / Brooke Erin Duffy -- Sex, lies, and advertising / Gloria Steinem -- Is there a text in this advertising campaign? : literature, marketing, and Harry Potter / Philip Nel -- Newspapers rocken espanol / Mark Fitzgerald -- pt. 3 : The electronic media. What is news? / Neil Postman and Steve Powers -- Queens for a day : Queer eye for the straight guy and the neoliberal project / Katherine Sender -- Deconstructing the diversity principle / Philip M. Napoli -- Radio and modernity : time, place and "communicative capacity" / David Hendy -- Fallout : a follow up to "the internet debacle" / Janis Ian -- Promoting the industry / Janet Wasko -- Blockbuster meets superhero comic, or art house meets graphic novel? The contradictory relationship between film and comic art / Matthew P. McAllister, Ian Gordon, and Mark Jancovich -- pt. 4 : The digital media. The long tail / Chris Anderson -- Peer production and sharing / Yochai Benkler -- Your brain on video games : could they actually be good for you? / Steven Johnson -- Sports online : the newest player in mediasport / Michael Real -- Quentin Tarantino's Star Wars? Digital cinema, media convergence, and participatory culture / Henry Jenkins -- Download this : youtube phenom has a big secret / Ethan Smith and Peter Lattman -- pt. 5 : Advertising and public relations. The work of adcult / James B. Twitchell -- "Chaos scenario" : a look at the marketing industry's coming disaster / Bob Garfield -- Rethinking television in the digital age / Joseph Turow -- Philanthropy as public relations : a critical perspective on cause marketing / Inger L. Stole -- Media, war, and propaganda : strategies of information management during the 2003 Iraq war / Deepa Kumar -- The public and its problems : some notes for the new millennium / Stuart Ewen

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