Kotler Philip. Marketing In The Public Sector : A Roadmap For Improved Performance / - Upper Saddle River Nj : Wharton School Publishing: C2007. - xv, 332 p. : ILL. 24cn. - 0 . ENG ISBN: 9780137060863 (Pbk.) 0137060866 (Pbk.) LC Class. No.: JF1525 KOT 2007