Malhotra Naresh K. <br/><br/>
Marketing Research An Applied Orientation / Naresh K. Malhotra 

 - 6th ed. 
 -  Boston : Pearson C1993. 
 - XXXV 857 P. : ILL. (SOME COL.) 26 CM. 
 -  0 .
<br/><br/><br/>ENG 
<br/><br/><label>ISBN: </label>9780136094234 (Pbk)