Jain J.N. <br/><br/>
Modern Advertising Management: Principles And Techniques. J. N. Jain. 

 -  New Delhi: Regal Publications 2007 
 - XIV 425P.: ILL.: 25CM 
 -  0 .
<br/><br/><br/>ENG 
<br/><br/><label>ISBN: </label>8189915592 (Pbk) .