TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham,John L.
AU  - Gilly,Mary C.
TI  - International marketing
SN  - 9781266151637
AV  - HF1416  CAT 2024
PY  - 2010///
CY  - New York
PB  - McGraw-Hill Higher
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and index
N2  - Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools
ER  -