TY  - BOOK
AU  - Wirtz,Jochen
TI  - Essentials of services marketing
SN  - 9781292425191
AV  - HD9980.5 WIR 2023
PY  - 2023///]
CY  - Harlow, United Kingdom, Upper Saddle River
PB  - Pearson
KW  - Service industries
KW  - Marketing
N1  - Previous edition authored by Jochen Wirtz, Christopher Lovelock in 2018; Includes bibliographical references and indexes
ER  -