Wirtz, Jochen.
Essentials of services marketing.
- 4th edition. Global edition.
- 649 pages : illustrations (black and white, and colour) ; 28 cm.
Previous edition authored by Jochen Wirtz, Christopher Lovelock in 2018.
Includes bibliographical references and indexes.
9781292425191
Service industries--Marketing.
HD9980.5 / WIR 2023