Wirtz, Jochen. <br/><br/>
Essentials of services marketing. 

 - 4th edition. Global edition. 
 - 649 pages :  illustrations (black and white, and colour) ;  28 cm. 
<br/><br/> Previous edition authored by Jochen Wirtz, Christopher Lovelock in 2018. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781292425191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / WIR 2023 
<br/><br/><label>Dewey Class. No.: </label>