Baum, Neil,  1943- <br/><br/>
Marketing your clinical practice :  ethically, effectively, economically / 
Neil Baum, Gretchen Henkel. 
 - 4th ed. 
 - Sudbury, MA :  Jones and Bartlett,  c2010. 
 - xxxi, 574 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780763769833 (alk. paper) 
<br/><br/><label>LCCN: </label>2009026916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medicine--Practice.<br/>Practice Management, Medical.<br/>Marketing of Health Services.<br/>Physician-Patient Relations.
<br/><br/><label>LC Class. No.: </label>R728  / BAU 2010