TY  - BOOK
AU  - Cohen,William A.
TI  - The entrepreneur and small business problem solver
SN  - 9780471692836 (pbk.)
AV  - HD62.7 COH 2006 
PY  - 2006///
CY  - New York
PB  - Wiley
KW  - Small business
KW  - Handbooks, manuals, etc
KW  - Entrepreneurship
N1  - "Includes downloadable forms & worksheets"--Cover; So you want to go into business for yourself -- What you need to know about the legal aspects of going into business -- Sources of capital and how to get a loan -- Business insurance, what you need and what you don't -- Mastering financial management will make you profitable -- When to give credit and how to collect money owed you -- Record keeping is vital, what you need and how to keep records easily -- How to do marketing research easily and quickly at low cost -- How to find and introduce a new product or service -- How to price your products and services for maximum profits -- How to build your business with advertising and publicity -- How to sell and build your own sales organization -- How to make money with trade shows -- Everything you need to know about e-commerce marketing -- How to develop a marketing, business plan -- How to protect your idea -- How to recruit employees -- How to manage your most valuable resource, people -- How to protect your business and avoid getting ripped off -- How to use the computer and advanced technologies to -- Stay ahead of the competition
UR  - http://www.loc.gov/catdir/toc/ecip0512/2005012593.html
UR  - http://www.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
ER  -