Cohen, William A.,  1937- <br/><br/>
The entrepreneur and small business problem solver / 
William A. Cohen. 
 - 3rd ed. 
 - New York :  Wiley,  2006. 
 - vi, 426 p. ;  24 cm. 
<br/><br/> "Includes downloadable forms & worksheets"--Cover. 
<br/><br/>So you want to go into business for yourself -- What you need to know about the legal aspects of going into business -- Sources of capital and how to get a loan -- Business insurance, what you need and what you don't -- Mastering financial management will make you profitable -- When to give credit and how to collect money owed you -- Record keeping is vital, what you need and how to keep records easily -- How to do marketing research easily and quickly at low cost -- How to find and introduce a new product or service -- How to price your products and services for maximum profits -- How to build your business with advertising and publicity -- How to sell and build your own sales organization -- How to make money with trade shows -- Everything you need to know about e-commerce marketing -- How to develop a marketing, business plan -- How to protect your idea -- How to recruit employees -- How to manage your most valuable resource, people -- How to protect your business and avoid getting ripped off -- How to use the computer and advanced technologies to -- Stay ahead of the competition. 
<br/><br/><label>ISBN: </label>9780471692836 (pbk.) 0471692832 (pbk.) 
<br/><br/><label>LCCN: </label>2005012593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Handbooks, manuals, etc.<br/>Entrepreneurship--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HD62.7 COH 2006