Solomon, Michael R.

Better business / Michael R. Solomon, Mary Anne Poatsy, Kendall Martin. - 3rd ed. - Boston : Pearson, c2014. - xxviii, 593 p. : ill. ; 28 cm.

Includes bibliographical references (p. 553-564) and index.

Business basics -- Economics and banking -- Ethics in business -- Business in a global economy -- Business law -- Small businesses and the entrepreneur -- Forms of business ownership -- Constructing an effective business plan -- Business management and organization -- Motivation, leadership, and teamwork -- Human resource management -- Online business and technology -- Production and operations management -- Business communications -- Marketing and consumer behavior -- Product development and pricing strategies -- Promotion and distribution -- Finding a job -- Financing and tracking business operations -- Investment opportunities in the securities market -- Personal finance.

9780133059045 (pbk.) 0133059049 (pbk.)

2012026331


Business.
Entrepreneurship.
Commerce.

HD31 / SOL 2014