Malhotra Naresh K <br/><br/>
Basic Marketing Research A Decision Making Approach Naresh K Malhotra Mark Peterson 

 -  Upper Saddle River : Prentice Hall 2006. 
 - 631 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0131548654 (Hbk).