Bov芒ee Courtland L <br/><br/>
Marketing Courtland L Bov芒ee Michael J Houston And John V Thill 

 -  New York : Mcgraw-Hill C1995. 
 - 721 
 - Kumarian Press Case Studies Series .
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0070068798 (Hbk).