O'Guinn Thomas C. <br/><br/>
Advertising And Integrated Brand Promotion 5E / Thomas C. O'Guinn Chris T. Allen Richard J. Semenik. 

 - 5th Ed. 
 -  Australia Mason Oh : South-Western Cengage Learning C2009. 
 - XLII 726 P. : COL. ILL. 28 CM. 
 -  0 .
<br/><br/><br/>ENG 
<br/><br/><label>ISBN: </label>9780324568622 (Student Ed.)