Belch George E. <br/><br/>
Advertising And Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. 

 - 4th ed. 
 -  Boston Mass : Irwin/Mcgraw-Hill C1998. 
 - XXII 762 P. : ILL. 29 CM. 
 -  0 .
<br/><br/><br/>ENG 
<br/><br/><label>ISBN: </label>256218994