Cateora Philip R. International Marketing / Philip R. Cateora Mary C. Gilly John L. Graham. - 12th 14th ed. - Boston : Mcgraw-Hill Irwin C2010 - XXXI 711 P. : ILL. (CHIEFLY COL.) MAPS 29 CM. - 0 . ENG ISBN: 9780071111027 (Pbk.)