TY  - BOOK
AU  - Skinner Steven J
TI  - Marketing In 4 Parts Part 1 The Nature Of Strategic Marketing Part 2 Analysis For Marketing Decisions Part 4 Price Decisions Part 7 Strategic Implementations And Selected Applications
SN  - 0395527015 (Hbk)
PB  - Boston : Houghton Co. 1990.
ER  -