Kotler Philip <br/><br/>
Marketing Management Analysis Planning Implementation And Control 

 - New Jersey :   Prentice Hall:   1997. 
 - 789p  22cm. 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0132613638(Hbk) 
<br/><br/><label>LC Class. No.: </label>HF5415.13 KOT 1997