Normal view MARC view ISBD view

International marketing / Philip R. Cateora, John L Graham and Mary C. Gilly.

By:

Cateora, Philip R

Contributor(s):

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781266151637
0071084215

Subject(s):

LOC classification:

HF1416 CAT 2024

Summary: Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	Africa University Main Library	HF1416 CAT 2024 (Browse shelf(Opens below))	Available	0000967117158

Browsing Africa University Main Library shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF1416 CAT 1999 International Marketing	HF1416 CAT 1999 International Marketing	HF1416 CAT 1999 International Marketing	HF1416 CAT 2024 International marketing /	HF1416HAL2005 Economics : Principles And Applications / Robert E Hall & Marc Lieberman.	HF1416 ONK 1993 International Marketing Analysis And Strategy	HF1416 ONK 1999 International Marketing Analysis And Strategy Sak Onkvisit	Next

Includes bibliographical references and index.

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

There are no comments on this title.

to post a comment.